Caritas Cubana is the humanitarian and social services arm of the Catholic Church in Cuba. Caritas Cubana serves the most vulnerable populations on the island: the elderly, children at risk, the sick and disabled, persons living with HIV/AIDS and victims of natural disasters.  In 2018, the board of the committee reevaluated and assessed the best approach to rebranding and updating a website that had been in operation for over 18 years. I was tasked in providing brand guidelines as well as a new logo concept and identity design which included an identity system and resources.  Following the completed brand & style guidelines, a small team then developed and redesigned the website, all within an 8 month timeline leading to the 20 year anniversary event of the organization.