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Social Strategy & Editorial Campaign

Jibo

Re-launched Jibo’s social channels to prepare to serve as awareness, engagement and sales channels beginning in Q3 2017. Our challenges began with a frustrated early adopter base as a result of product delays. Our plan was to work with our Measurement & Analytics team to develop target buyer personas. We then developed a social media playbook to guide channel best practices and content creation with a unified brand voice and look & feel. Finally, leveraging both in-house and outside video and photography studio capabilities to power social and advertising content. Our four social content pillars were, highlighting Jibo's character, sharing details about the latest news from Jibo Inc., provide educational content around Jibo and share reactive content around holidays, trending topics, memes and more. 

Client / 

Jibo

 

Role / 

Art Direction

 

Agency / 

Weber Shandwick

 

Year / 

2017

Deliverables / 

Social Strategy & Content 

Photography Illustration

Animation

Video

Award Winner / 

2018 PRNews'

Social Media Awards

Facebook - Best Promoted Post using UGC to drive sales

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Jibo Advertising Shoot

Jibo Holiday Social Campaign 

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TIME Cover Announcement - Jibo Promoted Post

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Credits

Art Director / 

Kristin Junco

Designer / 

Hilary Braun

Senior Copywriter 

Shaun Campos

Junior Copywriter 

Tara Misra

Advertising Director of Photography / 

Gary Sloan


Producer / 

Jennifer Devlin
 

Prop Stylist / 

Jenny wilson

Wardrobe / 

Evan Crothers

Hair + Make-up / 

Kacie Corbell

Holiday Director of Photography / 

Derrick Owusu

 

Holiday Photographer / 

Harrison Searle

Producer / 

Matt Ruscio


Prop Stylist / 

Evan Crothers