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"Free the Creative" brand relaunch campaign

iStock by Getty Images

In 2013, Getty Images released a campaign to promote
its brand relaunch of crowd-sourced royalty free stock image tool, iStock. The ‘Free the Creative' campaign, which uses the positioning ‘for creatives, by creatives,’ to help creatives deliver great work with time and budget limitations of today's modern workplace. 

Client / 

iStock by Getty Images

 

Role / 

Art Director

 

Agency / 

Weber Shandwick

 

Year / 

2013

Deliverables / 

Infographic

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Award Winner / 

2014 PR Week
Global Award Winner

Product Brand Development Campaign of the Year 

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Infographic
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Credits

Art Director / 

Kristin Junco

Designer / 

Kristin Junco

Copywriter / 

Jodi Stapley - iStock